Hey, I’m Holly
Welcome to my portfolio!
With over 10 years of experience in graphic design, I bring a deep passion for visual storytelling and creative problem-solving. Design has always been more than a career for me, it's a lifelong love that continues to grow with every project I take on.
I’m constantly exploring new tools, trends, and techniques to sharpen my skills and stay inspired. As I look ahead, I’m excited to apply what I’ve learned and continue evolving in future opportunities that challenge and inspire me.
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8+ Years of Design Experience
Turning ideas into polished, purposeful design.
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Attention To Detail
It’s the little things that make a big impact.
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All-Round Designer
Skilled across disciplines.
Editorial & Print
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A4 Flyer Design
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Tri-fold Leaflet
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A4 Poster
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A5 Leaflet
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Greeting Card
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A5 Itinerary Design
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Compliance Booklet
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Network Rail Summer Parts Catalogue
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Consultancy Booklet
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Branding Stationery
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Gate Fold Leaflet - Front View
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Gate Fold Leaflet - Inside View
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Network Rail Winter Parts Catalogue
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Artificial Intelligence Infographic Poster
Upper Valley
Inspired by the simple, enriching life nature offers, Upper Valley brings that feeling to your modern lifestyle. Clothes are made for everyday comfort and style..
The Upper Valley logo embodies heritage, nature, and progress. The stag leads with strength and balance, the geometric elements symbolise stability for the past, present, and future.
Welcome to the Herd. #PartOfTheHerd.
Wigan Golf Club
During this project I supported Wigan Golf Club in refreshing their brand by updating their old logo to better reflect a modern look and feel.
After creating the new logo design, I also developed a range of printed materials, including posters and flyers, to ensure their branding was consistent across all platforms.
Dive Thrusters - Northern Diver
I was proud to contribute to the branding of an innovative military project, a state-of-the-art wearable system designed to give operators a significant tactical advantage. My role focused on developing a strong visual identity that reflects the system’s advanced capabilities and mission-driven purpose.
The roller banner on the left showcases a technical,
detail-oriented design I developed specifically for an upcoming exhibition, highlighting precision and visual impact.
“Holly played a key role in developing an interactive training package and audit pocket guide, critical for improving compliance awareness. She kept me updated, showed patience with constant changes, and went out of her way to learn about compliance, audits, and blame cultures to ensure these tools were engaging and effective. Without her commitment, these projects wouldn’t have been successfull. Her dedication, creativity and willingness to go the extra mile will make a huge impact on TVS.”
Quality Manager - Compliance
Pull-Up Banner
Artwork
This collection showcases a range of professionally designed pull-up banners created for the company I currently work for. Each design balances eye-catching visuals with clear, impactful messaging tailored to the client’s goals.
I’ve focused on maintaining and elevating the company’s brand identity while adapting to different formats and audiences.The layouts are optimised for quick readability and visual engagement.
Digital Design
Digital design allows me to bring ideas to life across screens, blending creativity with functionality. From social media campaigns and web banners to digital illustrations, I focus on creating visually engaging and user-friendly experiences. Each project demonstrates my ability to combine typography, color, and layout thoughtfully, ensuring designs are not only aesthetically appealing but also communicate messages effectively on digital platforms.
Presentation Design
These designs show a selection of PowerPoint presentations I have designed and produced, highlighting my ability to craft visually engaging and strategically structured slide decks.
Each slide demonstrates a clear narrative flow, purposeful layout, and cohesive design elements that support effective storytelling. From corporate slide decks to solutions on a page, these examples reflect a balance of visual clarity, brand alignment, and audience-focused communication.
Behind The Scenes…
Behind the Scenes showcases the full journey of a logo design project for four collaborating companies, from initial ideas and concept exploration through to the final refined design. This section highlights the creative process, experimentation, and decision making that shaped the brand identity.
Below, each concept is presented visually, showing the evolution of ideas and how every logo was crafted to tell a story that unites all four brands.
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Final Concepts
Draft logo concepts created for a collaborative project with three partner companies, exploring various visual directions, typography, and layout styles to shape a cohesive brand identity.
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Initial Idea 01
Initial Concept 1 explores logo evolution by combining the TVS logo with two additional brands, creating a unique pattern that informs the development of a new brand identity.
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Initial Idea 02
Initial Concept 2 uses four lines to represent the four companies involved in the new brand, with each company’s circular emblem symbolised by a dot.
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Initial Idea 03
Initial Concept 3 incorporates circles and curves to reflect three of the partner companies, with a gap in the circle referencing the logo of one of the partners.
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Initial Idea 04
Initial Concept 4 features four lines and four dots to symbolise the collaboration of the four companies, with bold, capitalised typography reflecting the style of one of the partners.
